Not according to plan
Things did not go according to plan when Geza Schoen launched Escentric
Molecules.
They went ridiculously, spectacularly better.
“I first because aware of Geza as a perfumer in 2006 when his game-changing Molecule 01 reached my desk. Blatantly touting synthetics seemed an odd concept at a time when generic mainstream florals, celebrity fragrances and
hyperbolic marketing copy were flooding the market.”
Michelyn Camen, Cafleurebon.com